Johnnie Walker Unveils the Brand’s Lightest Whisky Bottle
September 16, 2024
Diageo owned Johnnie Walker has released the limited-edition Blue Label Ultra in what the brand says is the world’s lightest glass whisky bottle ever released to market.
Unveiled at London Design Festival, the bottle is the result of five years of experimentation and weighs in at a mere 180g (without the stopper).
In line with the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the amount of carbon emissions associated with packaging. According to Johnnie Walker, the bottle showcases what luxury, lighter-weight, lower-carbon bottles of the future could look like.
“This new, lightweight bottle is a thing of exquisite beauty; but more importantly, it demonstrates what is possible when it comes to lightweighting glass,” says Johnnie Walker Global Brand Director, Jennifer English.
Only 888 bottles will be ever produced and will be available to selected markets in 2025 for $1,956.
