1. Types of Information Collected
In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using the Site.
Personally identifiable Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on the Site, such as registering for a membership, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, entering a contest or sweepstakes, filling out a survey, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to elect to engage in these activities, however, we may ask that you provide us personal information such as your first and last name, mailing address, e-mail address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information. When ordering products or services on the Site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on the Site in several ways. This information is complied and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
2. Collection Methods and Use of Information
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you register for our services and register your e-mail address with us, enter sweepstakes or contests sponsored by us or one of our partners, sign up for special offers from selected third parties, send e-mail messages, submit forms or transmit other information by telephone or letter or submit your credit card or other payment information when ordering and purchasing products and services on the Site. We may also collect information from you at other points on the Site that state that such information is being collected.
In addition, we may also collect, or third parties including our ad server and/or content server may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer the Site and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at the Site.
We will primarily use your Personally Identifiable Information to provide our services to you, as required by our agreements with you. We will also use Personally Identifiable Information to enhance the operation of the Site, fill orders, improve our marketing and promotional efforts, statistically analyze Site use, improve our product ad service offerings, and customize the Site’s content, layout and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices.
3. Release of Information
We do not sell, trade, or rent your Personally Identifiable Information to others. We do provide some of our services through contractual arrangements with affiliates, service providers, partners and other third parties. We (and our service partners) use your Personally Identifiable Information to operate the Site and to deliver their services. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on the Site, release your address information to the delivery service to deliver products that you ordered, and provide order information to third parties that help us provide customer service.
We will encourage our service partners to adopt and post privacy policies. However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control. We have no control over the use our service partners make of your Personally Identifiable Information and accordingly we deny any liability associated with the use of such information by such parties.
Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we win good faith believe to be unlawful.
We may also provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related Site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.
4. User Choices on Collection and Use of Information
We may, from time to time, send you e-mail regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from our partners and us. Only we (or agents working on behalf of us and under confidentiality agreements) will send you these promotional offers and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us when you give us your personal information. Or, at any time you can edit your account information to no longer receive such offers and mailings.
You also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of the Site may not work properly in your case.
5. Security of Information
At the Site you can be assured that your Personally Identifiable Information is secure to levels consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. Access by you to your Personally Identifiable Information is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone.
Personal information that you provide that is not Personally Identifiable Information also resides on a secure server and is only accessible via password. Since this information is not accessible from outside our company you will not be asked to select a password in order to view or modify such information.
In order to most efficiently serve you, established third party banking, processing agents and distribution institutions handle credit card transactions and order fulfillment. They receive the information needed to verify and authorize your card or other payment information and to process and ship your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitation of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through the Site cannot be guaranteed; and (c) any such information and data may be illegally viewed or tampered with in transit by a third party.
When you use the Site we will store cookies on your computer in order to facilitate and customize your use of the Site. A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved identify you to us. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to the Site. The cookies make your use of the Site easier, make the Site run more smoothly and help us maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of the Site may not work properly in that case.
We may use a third party ad serving company to display banner advertisements on the Site. As part of their service, they will place a separate cookie on your computer but we will not provide any third-arty ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and mail code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on the Site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.
7. Privacy Policies of Third Party Sites and Third Party Software
8. Miscellaneous Privacy Issues
You must be at least 18 years old to have our permission to use the Site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.
You should also be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, e-mail address, etc) in the discussion forums or other public areas on the Site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Policy does not apply to such information. Any submissions to chat rooms or other public areas on the Site are accepted with the understanding that they are accessible to all third parties. If you do not want your comments to be viewed by third parties, you are advised not to make any submissions. Ultimately, you are solely responsible for maintaining the secrecy of your personal information as well as any passwords and/or account information. Please be careful and responsible whenever you are online.