The Chuan whisky launches in China

Pernod Ricard has launched Chuan Pure Malt Whisky in China. The $150- million-malt distillery opened in Emeishan in the Sichuan province in November 2021.

“We have blended the natural beauty of the Emeishan landscape in China with the skill and craftsmanship of our distillers to produce a whisky to be proud of. It will shape a new and unique experience for whisky enthusiasts for many years to come,” said Alexandre Ricard, chairman and chief executive of Pernod Ricard.

“We are proud to put China on the world map of whisky by presenting this exceptional malt whisky of The Chuan,” said Jerome Cottin-Bizonne, chief executive of Pernod Ricard China.

Also on grounds of the Emeishan distillery, The Chuan also launched the distillery experience centre — a one-stop whisky immersion experience with fine dining to boot. 

Who’d be keen to give it a try?