Known as ‘the single malt that started it all’, Glenlivet Distillery was established in 1824 by farmer George Smith and was the first distillery in the Speyside region to be licensed under the new Excise Act of 1823. As we’ve explored in previous months, due to unfavourable legislation Scotland was a hotbed of illegal distillation for much of the 18th and early 19th century but the Excise Act provided a sensible framework upon which to bring the small operators in from the black market and create a scalable industry that has subsequently grown in to the multi-billion dollar powerhouse that it is today.
But things weren’t easy for Smith in the early days, because people had grown wealthy trading whisky on the black market, and there was a feeling that once one distillery went clean the rest would have to follow, bringing an end to the status quo. Resentment and friction from his old colleagues became so bad that at one stage he had to carry two pistols with him for protection. Fortunately he survived and prospered, and in 1858 Glenlivet expanded to meet demand, and expanded again a few years later to meet up with the new Spey Rail line which gave Smith access to markets in England and the rapidly expanding British Empire. George Smith passed away in 1871 leaving the distillery in the capable hands of his son John Gordon Smith, who’d helped him establish the business, and his grandson George Smith Grant.
They say that imitation is the sincerest form of flattery and as Glenlivet’s reputation for quintessential light, fruity and floral Speyside malt grew, other local distilleries in the Livet Glen and beyond began to use the name Glenlivet, so much so that a joke from those days was that the name ‘Glenlivet’ meant ‘The Long Valley’ because so many distilleries were located there. Young George Smith Grant took them to court in 1881 and won the right to call his whiskies “The Glenlivet”, while only distilleries in the Livet Glen were allowed to use the hyphenated “- Glenlivet” in their names, a practice carried out until recently by neighbours Tamnavulin and Tomintoul.
Business continued to prosper and two more stills were added in 1897. Crucially, as with the other leading Scotch distilleries today, Glenlivet managed to survive both the Pattinson Crisis and the Great Depression. This put them in a fantastic position to capitalise on the end of prohibition in the USA where they are still in the top spot now. Glenlivet didn’t escape a mothballing during the Second World War however, by Government decree mind you, but by 1947 production levels were back to pre-war levels thanks to Britain’s post-war export drive to repay war debts. Overseas demand for Scotch made this an ideal export, and the distillery received preferential access to resources such as manpower, fuel and barley, despite ongoing bread rationing for the poor general population.
Glenlivet profited hugely from the 1950s Scotch boom and in 1953 merged with Glen Grant Distillery to form The Glenlivet and Glen Grant Distillers, Ltd. before a further merger with Hill Thomson & Co., Ltd. and Longmorn-Glenlivet Distilleries, Ltd. in 1970. They changed their name to Glenlivet Distillers Ltd in 1972 and were purchased by Canadian drinks and media company Seagram in 1977. Seagram sold their alcohol interests to Pernod Ricard and Diageo in 2000 with ownership of Glenlivet Distillers passing to Pernod Ricard, who later sold Glen Grant Distillery to Campari Group in 2005. By this time, thanks to careful stewardship from its owners, Glenlivet had become the second biggest selling single malt in the world and remained one of the world’s best known and loved whiskies.
As a testament to the distillery’s ongoing success none other than HRH The Prince of Wales opened a further extension in 2010. The addition of a mash tun, eight washbacks and six stills increased capacity by a whopping 75%. Today The Glenlivet is the best selling malt whisky in the USA and the fourth best selling in the UK. Glenlivet is also the world’s second best selling single malt whisky (after Glenfiddich at Number 1) with current sales at over 13.6 million bottles per annum. It’s widely regarded not only as the true embodiment of Speyside but also one of the greatest whiskies ever made.